Efficiently Open the Door to the Russian Market
Read this before proceed and never do the common mistake!
For the past few years emerging markets of rapidly developing countries, including Russia are attracting more and more attention of foreign technology companies who are looking for new business opportunities. This is facilitated by a steady growth of Russia's GDP and increase in Consumer’s Purchasing Power, as well as Government plans to spend more funds on improving country’s ICT infrastructure.
Almost all foreign companies are paying attention to the huge potential of the Russian market make the same mistake of underestimating the level of competition existing in this segment of the Russian market. However, a careful comparison of data on the ICT market in Russia and Germany provide unexpected at first glance details which can significantly change the estimate of required efforts for the new vendor to enter the Russian market...